As I’ve spent a lot of hours interviewing with a lot of companies over the past few months, I’ve realized a trend in the types of companies and people I’d potentially like to work for and the ones I have to fight the urge to roll my eyes at.
When I get pressed to discuss industry best practices in social media, I’ve literally started responding with “I don’t care.”
This might seem abrasive or arrogant, but frankly, people who ask these questions are the types of media professionals that don’t “get” the new waves of digital technologies that are constantly evolving. It’s like trying to keep up with SEO. If you introduce me to someone who’s been an expert in ever single change and best practice in SEO over the last 8 years, I’ll point out someone who is either full of shit or on some Rain Man level of information retention. You don’t want a historian who simply tracks changes over time running your social and community building programs if you’re trying to do anything interesting. You need someone who’s willing to learn, absorb and try new things, regardless if they are or are not in vogue with the rest of the industry.
Everyone is making this shit up as they go along. EVERYONE. I don’t care how much of a savant someone might seem in articulating the current state of social media, when it comes to predicting how tight behemoths like Facebook and Twitter make the collar on marketers, it’s anyone’s best guess until algorithms are changed and everyone sees how bad their marketing reach really is.
I suggest employers ask candidates what their thoughts are on specific problems. How would they solve them? Ask them what annoys them about the current state of affairs in marketing. Don’t ask them to recite what Brian Solis Gary Vaynerchuk are going on endlessly about lately.
If I, or any of the other candidates can’t look at your product or service with a fresh, objective, un-biased set of eyes and figure out a unique marketing strategy or approach, their value to your organization is and always be limited.
The companies I have been most excited about are the ones who don’t want anything to do with the status quo. Those are the places to be.